01 Jun

“If you can dream it, you can achieve it”
Make no mistake; the world of commerce is seeing a quiet revolution in the fundamentals of how business is conducted. The “old world” of traditional sales & distribution has changed forever for the better. Decades ago the only place you could buy products were at normal retail outlets – at your local store. Well that has all changed and is still changing, only now the pace of change is quickening.
As you will learn from anywhere else, there are many ways to create real wealth but
Choosing which the right opportunity is, for most people, that first, hardest step.
Network Marketing/MLM can be an ideal first step for those with very little ‘start-up capital’ or any real business experience. Hence, it becomes imperative for us to ideate ourselves with the meaning of MLM.
So, what is Network Marketing – which is sometimes referred to as MLM, Multi Level Marketing?
Multi-level marketing (MLM) is a marketing strategy in which the sales force is compensated not only for sales they personally generate, but also for the sales of others they recruit, creating a down line of distributors and a hierarchy of multiple levels of compensation. For me, I prefer to call it “the Duplication Reaction” and can as well call it “Relationship Marketing” (Network (Relationship) Marketing = Increased Trust AND Reduced Marketing, Advertising & Retailing Costs = Increased Sales & Increased Benefits for the Sales Team!). Like Franchising it is the ability to “duplicate” what one person can do, over and over and over again to achieve the greatest success possible. Network Marketing uses the combined, but individual, efforts of many to achieve the powerful penetration of a product or service into a marketplace. Other terms for MLM include network marketing, pyramid selling, and referral marketing. “The essence of MLM is to share the right concept with the right people at the right time. Because no shops are involved, the product has a shorter route from the manufacturer to the purchaser (this fact explains the reason why the prices of the products sold are less expensive than those sold at the high street stores). More often than not, the distributor may offer attractive and exceptional products, which are not available through traditional sales markets.


Posted by on June 1, 2011 in Network Marketing


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    • Israel Elochukwu

      September 16, 2014 at 16:40

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